
By Van Coker
The most essential ingredient of any successful business is an effective Marketing Bridge. If you are unfamiliar with the term, “Marketing Bridge” refers to all the forces that combine to make a sale and create a customer for your enterprise. Every business has one. Some are in good shape. Some are in need of major repair and reconstruction. The inventor, designer, and creator of the Marketing Bridge, Norton E. Warner, also happens to be the founder of Marketing Firepower.
Almost everybody has heard the old saying, “He could sell iceboxes to Eskimos.” And for our friends in the southern hemisphere, they may be more familiar with, “He could sell sand to the Sahara desert.” These adages, of course, refer to a super sales person who can supposedly sell anything to anybody, even if the need doesn’t exist. Continue Reading