Customer Relations

What you already know is the secret!

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August 29  |  Advertising, Business, Customer Relations, Marketing, News  |   JDostal

I was visiting with a new client this morning who recently took his company through out Value Story Discovery interview. I loved his comment because we hear it so often:

“I knew all of this stuff about my business but you put it all in a context that I didn’t realize would be a tremendous way to attract and keep customers.”

Are you still struggling to attract customers to your business. You have the solution right in front of you. We will bring what you know to life in the minds of the consumers. Don’t guess what to say, let us show you exactly what to say to attract the right customers to your business.

When we work together it works!

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August 2  |  Advertising, Business, Customer Relations, Marketing, News, Partnerships, Recession, Uncategorized  |   JDostal
What we love about helping businesses is when they will work with us and really let us help them. A client in Halifax wanted to get on the radio up there. We got him going. He next wanted to use a local friend to create a better website. Here is part of what he wrote to his website guy: 

“Due to the high response we are getting on our radio ads we have decided to start the process earlier than we originally told you.”

Would you like your marketing and advertising to work better than you expected? Give us a call.


Are You Neglecting The Right Kind of Marketing?

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July 5  |  Advertising, Business, Customer Relations, Marketing, Marketing Bridge, News, Uncategorized  |   JDostal

Success Is Easy, But So Is Neglect by Jim Rohn

People often ask me how I became successful in that six-year period of time while many of the people I knew did not. The answer is simple: The things I found to be easy to do, they found to be easy not to do. I found it easy to set the goals that could change my life. They found it easy not to do. I found it easy to read the books that could affect my thinking and my ideas. They found that easy not to do. I found it easy to attend the classes and the seminars, and to get around other successful people. They said it probably really wouldn’t matter. If I had to sum it up, I would say what I found to be easy to do, they found to be easy not to do. Six years later, I’m a millionaire and they are all still blaming the economy, the government, and company policies, yet they neglected to do the basic, easy things.

In fact, the primary reason most people are not doing as well as they could and should, can be summed up in a single word: neglect.

It is not the lack of money—banks are full of money. It is not the lack of opportunity—America, and much of the Free World, continues to offer the most unprecedented and abundant opportunities in the last six thousand years of recorded history. It is not the lack of books—libraries are full of books and they are free! It is not the schools—the classrooms are full of good teachers. We have plenty of ministers, leaders, counselors and advisors.

Everything we would ever need to become rich and powerful and sophisticated is within our reach. The major reason that so few take advantage of all that we have is simply neglect.

Neglect is like an infection. Left unchecked it will spread throughout our entire system of disciplines and eventually lead to a complete breakdown of a potentially joy-filled and prosperous human life.

Not doing the things we know we should do causes us to feel guilty and guilt leads to an erosion of self-confidence. As our self-confidence diminishes, so does the level of our activity. And as our activity diminishes, our results inevitably decline. And as our results suffer, our attitude begins to weaken. And as our attitude begins the slow shift from positive to negative, our self-confidence diminishes even more… and on and on it goes.

So my suggestion is that when giving the choice of “easy to” and “easy not to” that you do not neglect to do the simple, basic, “easy,” but potentially life-changing activities and disciplines.

Do You Treat Them Right

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February 11  |  Advertising, Business, Customer Relations, Marketing, Marketing Bridge, News  |   JDostal

Over 65% of customers who leave a business say they do so because of a “perceived attitude of indifference”.  They don’t think the company cares. Do you. Do you show your customers you value their business. How many companies offer special deals and one time opportunities to “new customers” leaving loyal customers out in the cold? Too many. Your first priority should be your current customers. If you need help understanding how to do that, give me a call. We’ll visit about a lot of ways that are free or very inexpensive.

How Well Do You Know Your Customer?

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July 28  |  Customer Relations  |   VCoker
Van Coker, Vice President of Marketing Firepower

By Van Coker

The most essential ingredient of any successful business is an effective Marketing Bridge. If you are unfamiliar with the term, “Marketing Bridge” refers to all the forces that combine to make a sale and create a customer for your enterprise. Every business has one. Some are in good shape. Some are in need of major repair and reconstruction. The inventor, designer, and creator of the Marketing Bridge, Norton E. Warner, also happens to be the founder of Marketing Firepower.

Almost everybody has heard the old saying, “He could sell iceboxes to Eskimos.” And for our friends in the southern hemisphere, they may be more familiar with, “He could sell sand to the Sahara desert.” These adages, of course, refer to a super sales person who can supposedly sell anything to anybody, even if the need doesn’t exist. Continue Reading

We All Need to Create Our Own Consumer Franchise

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May 8  |  Business, Customer Relations, Marketing  |   JDostal
Jeff Dostal, President of Marketing Firepower

A consumer franchise is when a consumer patronizes your business to the exclusion of your competition. Do you have a consumer franchise with any of your clients? If you do, how did you achieve it? Advertising is simple when you think about it. What did you do with, or for, that consumer over time that they now buy from you at the exclusion of the competition? You may not know unless you ask, but isn’t it worth a conversation to find out? Isn’t it worth a few minutes to find out what single act or long term action you provided that took that consumer from being a

Create Your Own Franchise

customer to being a customer with no thoughts of the competition? Sure it is. So, why don’t we do it? Why don’t we take a few moments to talk to our customers and find out what was so great and what is so great that they keep coming back for more? Continue Reading

Don’t Hide Your Value

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April 20  |  Business, Customer Relations, Marketing  |   JDostal
Jeff Dostal, President of Marketing Firepower

Have you ever seen or heard advertisements that proudly proclaim they are the “best kept secret?” Not something that should be a source of pride. The same can be said for businesses who don’t want to “toot their own horn.”

Is there a reason consumers should spend money with your business? Then tell them! Don’t make them work to find out. Are you guilty of saying “come on down and see how we do business” or “ask you friends what it’s like to do business with us” or “you should find out what it’s like to do business with us?”

Don't Add Your Value

Stop this! Stop it right now. If you have a place to say these things then you have a place to give people reasons to do business with you. As a consumer, I’m a busy person. I don’t have time to “come on down and see what it’s like” to do business with you. As a consumer, I don’t have time to ask around to find someone who’s done business with you. TELL ME! THEN, TELL ME AGAIN because I’ll forget. Continue Reading

Your Worst Enemy—Your Customers’ Memory!

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February 13  |  Advertising, Business, Customer Relations, Marketing  |   JDostal
Jeff Dostal, President of Marketing Firepower

Never rely on the memory of your customer for the success of your business. I could and probably should stop right there because that says it all. But I won’t. Let’s explore this thought. My experience with too many businesses is that once they make contact with a consumer or once they get that customer in the door or on the phone, they feel they can move on to the next one. STOP! You can’t leave them hanging there, blowing in the wind of the unknown.

They don’t know all they need to know about your business. They don’t know the benefits of giving their money to you instead of your competition. Let me give you an example, my wife Kim and I live in Lincoln NE. There are some wonderful restaurants here in town. Many we have never been to. When it comes time to enjoy and evening out at dinner (and with four little ones that is not often enough) we go through that eating our right of passage: Continue Reading

Why “Word of Mouth” Advertising Sucks

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January 27  |  Advertising, Customer Relations  |   VCoker
Van Coker, Vice President of Marketing Firepower

Over the past 30-plus years of working closely with small businesses of all sizes, from “Mom-and-Pops” (some were so small they were just “Pops”) to businesses with several locations, one of the proclamations I fielded with great frequency was, “Word-of-mouth is the best form of advertising.”

“Word-of-mouth doesn’t cost a dime” they would boast.

“Word-of-mouth brings in customers.”

Word of Mouth Advertising Sucks

“Word-of-mouth is the only advertising that we get feedback on.”

Or, “Word of mouth gives me better results than all the advertising we’ve purchased.”

What could I say? I couldn’t argue with any of their claims.

Continue Reading

“This Would Be a Great Business If It Weren’t for the Customers!"

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December 11  |  Business, Customer Relations  |   VCoker
Van Coker, Vice President of Marketing Firepower

Every employee…every manager….and, most likely, every business owner gets extremely frustrated with customers from time to time. You know the kind. There’s the customer who asks for a “little extra.” The customer who can’t make the buying decision as quickly as you would like when you’re busy. The customer you spend hours with only to see them actually buy from your competitor. What a great business this would be if it weren’t for the customers.

Customer Service MarketingWhoa! Wait a minute! These inconsiderate, unthinking, greedy customers are the very people that pay your bills…keep your employees employed…put a roof over your head…send your kids to college…send you on vacations…fund your retirement…and provide the opportunity for you to enjoy the good life yourself. Without these people you wouldn’t have any sales. And without any sales you don’t have a business.

Continue Reading