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	<title>Marketing Firepower</title>
	<link>http://www.marketingfirepower.info</link>
	<description>Your Guide to Small Business Advertising Success</description>
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		<title>What you already know is the secret!</title>
		<description><![CDATA[I was visiting with a new client this morning who recently took his company through out Value Story Discovery interview. I loved his comment because we hear it so often: &#8220;I knew all of this stuff about my business but you put it all in a context that I didn&#8217;t realize would be a tremendous &#8230;]]></description>
		<link>http://www.marketingfirepower.info/what-you-already-know-is-the-secret/</link>
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		<title>When we work together it works!</title>
		<description><![CDATA[What we love about helping businesses is when they will work with us and really let us help them. A client in Halifax wanted to get on the radio up there. We got him going. He next wanted to use a local friend to create a better website. Here is part of what he wrote &#8230;]]></description>
		<link>http://www.marketingfirepower.info/when-we-work-together-it-works/</link>
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		<title>Are You Neglecting The Right Kind of Marketing?</title>
		<description><![CDATA[Success Is Easy, But So Is Neglect by Jim Rohn People often ask me how I became successful in that six-year period of time while many of the people I knew did not. The answer is simple: The things I found to be easy to do, they found to be easy not to do. I &#8230;]]></description>
		<link>http://www.marketingfirepower.info/are-you-neglecting-the-right-kind-of-marketing/</link>
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		<title>Are you in danger of losing 68% of your customers?</title>
		<description><![CDATA[68% of customers leave a business due to a perceived attitude of indifference. Wow. Do your customers know you care about them. How do they know. Core Customer Relationship Marketing is a simple and inexpensive solution that any business can implement. Don&#8217;t fall into the trap of taking your best customers for granted because someone &#8230;]]></description>
		<link>http://www.marketingfirepower.info/are-you-in-danger-of-losing-68-of-your-customers/</link>
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		<title>The Other Side of the Yellow Page Story</title>
		<description><![CDATA[The Other Side of The Yellow Page Story Jeff Dostal * President * Marketing Firepower &#160; We have been working with business owners like you to provide marketing solutions that work.  In the process, we always ask, “What are your major marketing and advertising concerns?” The number-one response we hear is; “The rising cost of &#8230;]]></description>
		<link>http://www.marketingfirepower.info/the-other-side-of-the-yellow-page-story/</link>
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		<title>Do You Watch TV Commercials?</title>
		<description><![CDATA[In a report by The Guardian from August of 2010, it stated that 86% of people skip TV ads. Wow. Where do you put your advertising dollars?]]></description>
		<link>http://www.marketingfirepower.info/do-you-watch-tv-commercials/</link>
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		<title>It Is The Primary Function</title>
		<description><![CDATA[Attracting new customers is the primary function of advertising. Selling more to present customers and increasing the average income per transaction generally results from internal marketing efforts. Consistency in every selling function of your Marketing Bridge is essential. Would you like to know more about your selling functions and what your Marketing Bridge is? Just &#8230;]]></description>
		<link>http://www.marketingfirepower.info/it-is-the-primary-function/</link>
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		<title>Yellow Pages &#8211; A Thing of the Past</title>
		<description><![CDATA[The phone book has just arrived. Wow! Is it small! More and more businesses are realizing their dollars are not wisely invested in the yellow pages. If you have already made the move  to get away from your display ad, congratulations. If you have not and you need a push in the right direction, we &#8230;]]></description>
		<link>http://www.marketingfirepower.info/yellow-pages-a-thing-of-the-past/</link>
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		<title>It Must Be True</title>
		<description><![CDATA[While on a consulting call with a client today he shared with me how much he appreciated the time we spend on the phone. What was interesting to me is what we were talking about. He needed to put some content on his website. He had done a wonderful job in preparing it. He had &#8230;]]></description>
		<link>http://www.marketingfirepower.info/it-must-be-true/</link>
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		<title>Is it an expense or investment for your company?</title>
		<description><![CDATA[Advertising done right will be a profitable part of your business. Advertising done wrong will be an expensive lesson that most companies don&#8217;t have the time or money to learn.  Advertising is designed to attract new prospects to your business. Is it? If it isn&#8217;t, let&#8217;s talk. You deserve more than what you are getting. &#8230;]]></description>
		<link>http://www.marketingfirepower.info/is-it-an-expense-or-investment-for-your-company/</link>
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