Grow Your Business with a Daily Dose of P-M-A

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April 16  |  Business, Recession  |   VCoker
Van Coker, Vice President of Marketing Firepower

No matter how hard you try, you can’t escape hearing, seeing, reading, or talking about the recession…or somehow feeling the results personally. See for yourself today. Nearly every news story involves the economy and how it will shape our lives. Job cuts, plant closings, bankruptcies, investment fraud, higher crime rates, the mortgage crisis, home and business foreclosures, the cost of healthcare, deficit spending, pork spending, lackluster consumer spending, declining stock markets, unemployment, and on and on and on.

Positive Mental Attitude

If you’re not careful, you’ll catch a case of Stinkin’ Thinkin’ yourself. Stinkin’ Thinkin’ is a deadly disease. It hinders clear thinking. Wipes out hope and optimism. Destroys businesses, personal wealth, even your life. Fortunately, there is a proven vaccine. It’s called P-M-A. That stands for Positive Mental Attitude. The most incredible wonder-drug ever! It’s FREE–doesn’t cost a dime. Take as often as you like. It will improve your “vision.” It’s always available on demand, and impossible to overdose. In fact, 100% of the people who take P-M-A report feeling better instantly, with no dangerous side effects.

If you take a mega dose of P-M-A every day…you’ll see new business opportunities your competitors were blind to. While they’re singing the blues and hunkering down waiting for the storm to pass, you will be increasing your efforts. Your focus will be razor-sharp and you will take advantage of what happens around you. While the competition lets things happen to them, you will make things happen in your business.

When your competition cuts back on or abandons their marketing and advertising program to “save money” your P-M-A tells you to seize the opportunity—even increase your efforts—and do everything you can to turn their previous customers into your new customers. Think of your advertising as an outside sales force making daily sales calls on hundreds or thousands of your potential customers. Does it make any sense to fire your sales force? Or have them reduce their selling efforts? How can you capture sales if you aren’t asking for sales? Duh!

When Stinkin’ Thinkin’ causes your competition to fall into that death spiral known as the “low price trap,” your P-M-A causes you to react smartly with Value Story advertising messages that communicate who you are, what you do, and why your product or service is the only option that makes good sense, even at a higher price.

Look—it’s perfectly acceptable to recognize that this recession is a reality. It’s not something we can deny. Nor can we wave a magic wand and make it disappear. BUT—even in these down times, even with all the bad news, people are making decisions and spending money daily on the very products you offer or services you provide. The potential market may be smaller than it was a year ago, but there remains a gold mine for those who are eager, willing and committed to go after it. If you capture a larger piece of the smaller pie you can still realize an increase in business. Don’t allow yourself to buy-in to the doom-and-gloom negativity. You must remain focused on what is happening around you and take advantages of the opportunities that present themselves.

As Napoleon Hill wrote, “Every adversity, every failure, every heartache carries with it the seed to an equal or greater benefit.” You can survive. You can succeed. You can achieve your goals and realize your dreams.

Equip yourself with the tools necessary to guide you successfully through the traps and downfalls that others stumble into. May I suggest contacting Marketing Firepower? Consider it your G-P-S device on your travel towards Success and Achievement.

Famous business author, Peter Drucker, once said, “The best way to predict the future is to create it.” So, take a big dose of P-M-A every day. Avoid Stinkin’ Thinkin’. Not only can you experience growth in this recession, you’ll be light years ahead of the competition when the good times return.

Van is vice president of Marketing Firepower with decades of experience in helping small business succeed through the effective use of advertising.

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