02/27/2009 05:33 PM Filed in:
Jeff DostalHow many times do we say this when looking at a problem we believe has a complex solution and when a simple one is presented…”Well, that makes sense!” Your advertising is one of those problems that many feel needs to have a complex solution. You have the answers to effectively communicate your story. You just need to understand how simple the process is.
Read More...Tags: advertising, marketing, small business
02/18/2009 04:32 PM Filed in:
Van CokerHave you ever made a decision that turned out to be a bad decision? Maybe it cost you a lot of money. Perhaps it cost you a friendship or your marriage. We all make decisions, even very important life-altering decisions, based on information we have gathered or our personally held attitudes and beliefs.
Read More...Tags: decisions, direction, mistakes, small business, marketing, advertising
02/13/2009 01:00 PM Filed in:
Jeff DostalNever rely on the memory of your customer for the success of your business. I could and probably should stop right there because that says it all.
But I won’t. Let’s explore this thought. My experience with too many businesses is that once they make contact with a consumer or once they get that customer in the door or on the phone, they feel they can move on to the next one.
STOP! You can’t leave them hanging there, blowing in the wind of the unknown.
Read More...Tags: customer, marketing, memory, small business
02/09/2009 02:43 PM Filed in:
Jeff DostalIf you are reading this blog entry, there is a good chance you own a small business and you make decisions about how you will advertise your business. Chances are good you are bombarded on a daily basis with one or more media sales people wanting to “show you the way”.
Read More...Tags: advertising, marketing, small business, trust
02/06/2009 12:28 PM Filed in:
Van CokerEntrepreneurship has been defined as “the art of finding profitable solutions to problems.” It’s the successful entrepreneur who studies a problem…researches possible solutions…implements change…and stays the course while the solution is given proper time to work.
Read More...Tags: advertising, marketing, small business, success, problems
02/03/2009 09:33 AM Filed in:
Van CokerAsk 100 small business owners what the most important factor is when a consumer chooses where to do business---and about 90 of them will say “low price.”
Is that really how people shop? Is that really the predominant factor in buying anything?
Read More...Tags: price, competition, marketing, advertising, selling
