01/27/2009 12:34 PM Filed in:
Van CokerOver the past 30-plus years of working closely with small businesses of all sizes, from “Mom-and-Pops” (some were so small they were just “Pops”) to businesses with several locations, one of the proclamations I fielded with great frequency was, “Word-of-mouth is the best form of advertising.”
Read More...Tags: advertising, marketing, small business, word of mouth
01/23/2009 05:08 PM Filed in:
Jeff DostalSir Winston Churchill was quoted as saying, “It’s not good enough that we do our best; sometimes we have to do what’s required.” That kind of throws that thought of “just do your best” out the window. This quote hangs on the wall in front of me in my humble office as a reminder...
Read More...Tags: economy, recession, advertising, consumers
01/23/2009 01:32 PM Filed in:
Jeff DostalThe other day I went to a website of a company I was interested in doing business with to get some contact information. I “Googled” the name of the company and found their site. I was instantly disappointed.
Read More...Tags: website, small business
01/20/2009 10:09 AM Filed in:
Van CokerHow many business owners have you known that thought yellow pages “advertising” was money well-spent? That’s what I thought. Not very many, if any.
Read More...Tags: Yellow Pages, advertising
01/13/2009 11:18 AM Filed in:
Jeff DostalA universal chorus goes up from small business owners everywhere: “I hate spending money in the yellow pages, but I have to.” Do you? I don’t think so. The top three emotions used to sell space in the yellow pages are as follows:
Read More...Tags: Yellow Pages, advertising
