I always wondered what it meant, “Ignorance is bliss." As I grew up, I came to realize exactly what it meant. There are many times our lives would be much simpler if we didn’t know some of the things we know. But, it’s also dangerous, that thing called ignorance.

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Why is it most business owners do all the wrong things when tough times hit? It’s almost like they have a death wish.

Think about it. What’s the one thing you must have enough of…plenty of…even more of during a recession? I’m not talking about money. I’m not talking about time. Read More...

Tags: advertising, marketing, small business, mistakes, recession

A friend of mine passes along inspirational thoughts to me each day. What he sent today jumped right off of the page and has stayed with me all day. I want to share it with you... Read More...

Tags: football, recession, small business, marketing, advertising

That magnificent 6-inch orb that rests on top of our shoulders is really an amazing contraption. It has the capability of understanding, analyzing, predicting, and improving the most complex, abstract, and intricate of concepts. Read More...

Tags: small business, marketing, advertising

By Jeff Dostal

Many advertisers have been asking us if they should spend less money on their advertising with the recession in full bloom. What do you think? Let me offer an analogy for you. Read More...

Tags: small business, marketing, advertising, investment

It’s absolutely amazing how business owners tend to blame poor sales figures on the back of advertising.

“Weekend traffic was down…must be the advertising.”

“Pretty good traffic this weekend but no sales…must be the advertising.”

“We seem to be getting more and more grumpy customers…we must be talking to the wrong people with our advertising.”

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Tags: advertising, marketing, small business