Longtime professor of advertising at Harvard University, Neil H. Borden, defined advertising as, “the chief means by which businesses communicate with the customers about their products or services to bring about an exchange.”

Professor Borden did not define advertising as “building store traffic” or “selling” merchandise or services. The keyword in the definition is “communicate.” “The chief means by which businesses communicate with customers about their products or services to bring about an exchange.” Read More...

Tags: advertising, marketing, small business, sales

A consumer franchise is when a consumer patronizes your business to the exclusion of your competition. Do you have a consumer franchise with any of your clients? If you do, how did you achieve it? Advertising is simple when you think about it. Read More...

Tags: franchise, consumers, marketing, advertising

By Jeff Dostal

A brand new Bonus Video is being introduced.

Your message will make or break any kind of advertising or promotion you do. The message you share is the difference between a consumer becoming a customer or not. Join us as we look in on a Marketing Firepower seminar focused on the power of your message and how to make your message work for you.

The Featured Video is a must see for any small business.

There are fundamental mistakes that so many businesses make when it comes to trying to attract customers. By following simple concepts such as focusing on a specific audience and having them exposed to your message as often as possible you can save money and make your advertising more effective. Advertising Basics, this months featured video shows you how to do it right.

As always we bring you another Success Story.

The focus of this month’s Success Story is Fredd Haase, an attorney who made the long journey from relying almost 100% on yellow pages to learning how beneficial it can be to be more proactive with his advertising investment. His is a great story that you will be able to relate to.

We like to bring you something to read each month as well with our free E-Book offer.

This month we borrowed from a good friend who has put together some fast and fun ideas in an e-book he calls, “Marketing Tough Times”. It’s a quick and easy read. The author has taken some simple ideas and brought them to life for us. Give it a quick read. There might be a few ideas that you can use today!

Have a great day!

Jeff is President of Marketing Firepower and an experienced marketing professional. He has helped many business become successful through the effective use of advertising.

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By Van Coker

One of the most essential ingredients of any successful business is an effective Marketing Bridge. If you are unfamiliar with the term, “Marketing Bridge” refers to all the forces that combine to make a sale and create a customer for your enterprise---or any enterprise. Every business has one. Most don’t even realize it. Some are in good shape. Some are in need of major repair and reconstruction. The inventor, designer, and creator of the Marketing Bridge, also just happens to be the founder of Marketing Firepower, Norton E. Warner.

In future articles, we’ll focus on each and every element necessary to build your successful Marketing Bridge. This month, let’s talk about “price” and “value.” Read More...

Tags: marketing, advertising, price

By Norton E. Warner

If a prospective customer enters your business and is greeted like royalty and made to feel important, and if she leaves having been treated as she feels she deserves, you are on your way to creating a lifelong customer and a positive center of influence. Clearly, the advertising that brought her to you was an investment.

If, on the other hand, she was attracted by your advertising but is met with... Read More...

Tags: marketing, advertising, small business, investment, expense

By John DiPietro

Marketing...The Most Misunderstood Word in Business!

In this crazy business climate we are currently experiencing, business owners need to look beyond traditional methodologies and right into the mirror to see how they can win more business and just as importantly, keep the business they have already worked so hard for. So often, when you mention the word " marketing" to a businessperson the first thoughts that come to mind are... Read More...

Tags: marketing, advertising, mistakes