By Jeff Dostal

I’m blessed with four kids, ages 13 to 5. When they ask a question or complain about a request made of them, they get to participate in the “You always have a choice” conversation. The oldest knows it pretty well. The nine year old just rolls his eyes when he sees it coming. We talk about how they can do anything they want as long as they are willing to accept the consequences. They can choose to disobey me, but there will be consequences. They can choose to make the wrong choice when they are with friends, but there will be consequences. So as young kids, I hope I’m teaching them something valuable… they always have choices.

I hope you understand that you have a choice when it comes to this recession talk. You can choose to participate in the doom and gloom or you can choose to politely ignore it. If you believe your business is down or will be down because of the economy. It’s as good as done. You can choose to stop telling people about your company and why they should spend their money with you. But, you can decide that you are going to continue to invite customers to do business with you and that you are going to continue to be innovative and meet their needs.

Now is the perfect time to dominate your market place. Chances are your competition is looking for a place to hide. They want to pull back inventory. They want to pull back on advertising. They want to make it all just go away. You can capitalize on that fear. You can continue to invite customers to do business with you. People are going to keep spending money, it might as well be with you.

So you have a choice. Recession or No Recession. I’m opting out. I hope you’ll join me.

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Tags: recession, advertising, small business, marketing