If you look at a picture of a big airplane that’s close to the ground, it’s difficult to determine if it’s taking off, or coming down. Landing gear is down. Nose is slightly up. Yet you can’t really tell if it’s landing or taking off. But watching the airplane in motion makes everything obvious.

A similar phenomenon occurs when you look at a business. You may see a well-kept, modern facade, nice parking lot and beautifully lighted at night. But just like the airplane, you have to see the business “in motion” to determine if it’s going up or coming down.

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Tags: marketing, advertising, marketing bridge, business, improvements