By Norton E. Warner

If a prospective customer enters your business and is greeted like royalty and made to feel important, and if she leaves having been treated as she feels she deserves, you are on your way to creating a lifelong customer and a positive center of influence. Clearly, the advertising that brought her to you was an investment.

If, on the other hand, she was attracted by your advertising but is met with... Read More...

Tags: marketing, advertising, small business, investment, expense