By Van Coker

One of the most essential ingredients of any successful business is an effective Marketing Bridge. If you are unfamiliar with the term, “Marketing Bridge” refers to all the forces that combine to make a sale and create a customer for your enterprise---or any enterprise. Every business has one. Most don’t even realize it. Some are in good shape. Some are in need of major repair and reconstruction. The inventor, designer, and creator of the Marketing Bridge, also just happens to be the founder of Marketing Firepower, Norton E. Warner.

In future articles, we’ll focus on each and every element necessary to build your successful Marketing Bridge. This month, let’s talk about “price” and “value.” Read More...

Tags: marketing, advertising, price

Ask 100 small business owners what the most important factor is when a consumer chooses where to do business---and about 90 of them will say “low price.”

Is that really how people shop? Is that really the predominant factor in buying anything? Read More...

Tags: price, competition, marketing, advertising, selling