Longtime professor of advertising at Harvard University, Neil H. Borden, defined advertising as, “the chief means by which businesses communicate with the customers about their products or services to bring about an exchange.”

Professor Borden did not define advertising as “building store traffic” or “selling” merchandise or services. The keyword in the definition is “communicate.” “The chief means by which businesses communicate with customers about their products or services to bring about an exchange.” Read More...

Tags: advertising, marketing, small business, sales

Do you have kids? Do you know someone who has kids? Watch them work. Especially the younger ones. These are the best sales people around. Read More...

Tags: sales, marketing, small business marketing, advertising, salespeople