Ask 100 small business owners what the most important factor is when a consumer chooses where to do business---and about 90 of them will say “low price.”

Is that really how people shop? Is that really the predominant factor in buying anything? Read More...

Tags: price, competition, marketing, advertising, selling

By Jeff Dostal, President of Marketing Firepower

Ask + Tell = Sell. Does that sound too simple? Small business owners around the world seem to want to make the process of turning consumers into customers much more difficult than it needs to be. This simple formula (Ask + Tell = Sell) is the direction you need to take to be effective in the world of advertising and marketing. Read More...

Tags: selling, interview customers, ask customers, questions