By Jeff Dostal

I've been traveling quite a bit lately visiting with small businesses across the country. There is a common theme shared by the majority. When I ask the question, "Why should I spend my money with your company versus the competition?" I receive an interesting reply...silence. It's a bit scary the number of businesses that don't have a solid reply to this simple question. Do you?

One of the reasons we created what we call the Value Story Discovery process is because, as a business owner, you are too close to your business to know and understand the real value(s) of doing business with you. To put it bluntly, you just don't know why customers spend their money with you.

When we conduct a Value Story Discovery for a company, they are amazed at how the things they didn't feel were important are often the main reasons folks choose to do business with them.

If you'd like to know how a Value Story Discovery could dramatically improve the way you market and advertise your business, give me a call or email me. I'd be happy to answer any questions you might have.

Jeff is President of Marketing Firepower and an experienced marketing professional. He has helped many business become successful through the effective use of advertising.

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Tags: advertising, marketing, money, budget, Value Story Discovery