01/27/2009 12:34 PM Filed in:
Van CokerOver the past 30-plus years of working closely with small businesses of all sizes, from “Mom-and-Pops” (some were so small they were just “Pops”) to businesses with several locations, one of the proclamations I fielded with great frequency was, “Word-of-mouth is the best form of advertising.”
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11/20/2008 10:05 AM Filed in:
Jeff DostalAsk almost any small business owner what the best form of advertising is, and you’re likely to hear, “Word of mouth.” “It’s the cheapest form of advertising” they’ll say, “And the most effective.” And they’re right. Sort of.
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