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Jeff Dostal
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Yellow Pages

Marketing Firepower | Blog

An Open Mind About a Closed Book

01/20/2009 10:09 AM Filed in: Van Coker

How many business owners have you known that thought yellow pages “advertising” was money well-spent? That’s what I thought. Not very many, if any. Read More...

Tags: Yellow Pages, advertising

Why “Waste” Your Money in the Yellow Pages?

01/13/2009 11:18 AM Filed in: Jeff Dostal

A universal chorus goes up from small business owners everywhere: “I hate spending money in the yellow pages, but I have to.” Do you? I don’t think so. The top three emotions used to sell space in the yellow pages are as follows: Read More...