Core Customer Interviews
“What people in the business think they know about the customer and the market is more likely to be wrong than right. There is only one person who really knows - the customer.”
- Peter Drucker
Management Expert
Over the past 40 years, working with small businesses, we have seen over and over their failure to find out why a customer became a customer and why they continue to be a customer. When you know that information your marketing and advertising will become much easier…and…much more effective. Partnering with Marketing Firepower for Core Customer Interviews will put your business in a position to dominate your competition. You will know exactly why customers do business with you and how to share that information with others.
Don’t fool yourself into thinking Customer Comment Cards will provide you with the information you need...they won’t. Core Customer Interviews will.
Don’t fool yourself into thinking Customer Comment Cards will provide you with the information you need...they won’t. Core Customer Interviews will.
– Gary Tharnish, Burton Tyrrell’s Flowers
Marketing Firepower will:
- Ask you to select six different customers for us to personally contact.
- Ask you to call each customer to obtain permission for Marketing Firepower to interview them by phone.
- Call each customer and record every call.
- Transcribe the interviews and provide you with a highlighted copy of the transcription.
- Provide a written summary of the interviews with our recommendations on which benefits and aspects of the customer input you need to focus on when promoting and marketing your business.
Investment: $1750.00.*
When you combine Core Customer Interviews with Value Story Discovery your investment is only $3000.00.*
* You will automatically receive a 12 month Premium Partnership at no charge when you invest in Core Customer Interviews.
– Stan Mills, Mills Squeegee Fill Stations