Marketing Firepower Tutorial Videos
Click on the links to see a description.
1. Turning Consumers Into Your Customers
1. The Battlefield
Running Time: 3:03
There is one battle you must win before a consumer will ever become a customer. The Battlefield explains what that battle is and how to win. Join Now!
There is one battle you must win before a consumer will ever become a customer. The Battlefield explains what that battle is and how to win. Join Now!
2. The Marketing Bridge
Running Time: 6:36
Businesses like to test their advertising. The Marketing Bridge shows you why advertising might actually be a test of your business more than anything else. If your Marketing Bridge is strong, you will be a better business. Join Now!
Businesses like to test their advertising. The Marketing Bridge shows you why advertising might actually be a test of your business more than anything else. If your Marketing Bridge is strong, you will be a better business. Join Now!
3. Advertising Communication Process
Running Time: 6:24
As you work hard to turn a consumer into a customer, counteracting forces are working against you. Advertising Communication Process presents this information and how to use this knowledge to advertise effectively. Join Now!
As you work hard to turn a consumer into a customer, counteracting forces are working against you. Advertising Communication Process presents this information and how to use this knowledge to advertise effectively. Join Now!
4. The Buying Funnel
Running Time: 5:18
There is a specific process all consumers go through while making buying decisions. Sometimes it happens quickly, other times it may take months or years. The Buying Funnel explains this decision making process and helps you understand what you need to do to turn consumers into customers. Join Now!
There is a specific process all consumers go through while making buying decisions. Sometimes it happens quickly, other times it may take months or years. The Buying Funnel explains this decision making process and helps you understand what you need to do to turn consumers into customers. Join Now!
2. Effective Advertising
1. Advertising Basics
Running Time: 7:35
Advertising Basics simplifies how to look at advertising. When you understand these three basics you’ll be more confident in your advertising. Join Now!
Advertising Basics simplifies how to look at advertising. When you understand these three basics you’ll be more confident in your advertising. Join Now!
2. Advertising Chain of Effectiveness
Running Time: 7:49
You've heard the wise saying, "a chain is only as strong as its weakest link." The same is true with your advertising. Advertising Chain of Effectiveness provides an opportunity to evaluate your current advertising and make sure your future advertising is on track. The seven links of this chain must be in place if your advertising is to be strong and successful. Join Now!
You've heard the wise saying, "a chain is only as strong as its weakest link." The same is true with your advertising. Advertising Chain of Effectiveness provides an opportunity to evaluate your current advertising and make sure your future advertising is on track. The seven links of this chain must be in place if your advertising is to be strong and successful. Join Now!
3. Campaign Strategy & Development
Talking to customers is a very important part of the Value Story Discovery process. Often businesses are hesitant to ask customers these questions and we have also found that customers don’t always give complete answers when they are asked by the business. We offer a Core Customer Interviews service that you may want to consider.
1. Campaign Strategy Decisions
Running Time: 1:47
There are two types of campaigns you can run. Knowing which one is best for your business makes your investment in advertising much more effective. Campaign Strategy Decisions shows you how to decide. Join Now!
There are two types of campaigns you can run. Knowing which one is best for your business makes your investment in advertising much more effective. Campaign Strategy Decisions shows you how to decide. Join Now!
2. The Value Story Campaign
Running Time: 5:53
If a consumer or your customers perceive no difference between you and your competition, price becomes the determining factor. By creating value in their mind, they know they would be crazy to do business with anyone else. The Value Story Campaign shows you how to do this. Join Now!
If a consumer or your customers perceive no difference between you and your competition, price becomes the determining factor. By creating value in their mind, they know they would be crazy to do business with anyone else. The Value Story Campaign shows you how to do this. Join Now!
3. The Promotional Campaign
Running Time: 6:15
Promotions can be an effective way to attract customers. The Promotional Campaign will show you when it is appropriate to do so and how to make a promotion work for your business. Join Now!
Promotions can be an effective way to attract customers. The Promotional Campaign will show you when it is appropriate to do so and how to make a promotion work for your business. Join Now!
4. Growing Your Enterprise
The three videos in this section show you what they are and how to make them work for you.
1. The Media
Running Time: 5:47
Every business should be out in the marketplace making sales calls on the passing parade of disinterested consumers. These consumers are making decisions about your products or services based on the information you share with them. How do you share your information? The Media will offer ideas. Join Now!
Every business should be out in the marketplace making sales calls on the passing parade of disinterested consumers. These consumers are making decisions about your products or services based on the information you share with them. How do you share your information? The Media will offer ideas. Join Now!
2. Your Website
Running Time: 5:00
A website is not an advertising medium but it is a very critical element in the success of your advertising. In Your Website you’ll learn the role you’re a website can and should play in the success of your advertising program. Join Now!
A website is not an advertising medium but it is a very critical element in the success of your advertising. In Your Website you’ll learn the role you’re a website can and should play in the success of your advertising program. Join Now!
3. Customer Relationship Marketing
Running Time: 5:31
Customer Relationship Marketing opens your eyes to the most under-used advertising tool. You will learn why this concept is so important and how to take advantage of it. Join Now!
Customer Relationship Marketing opens your eyes to the most under-used advertising tool. You will learn why this concept is so important and how to take advantage of it. Join Now!
5. It’s Your Money
1. Your Budget Plan
Running Time: 5:34
When you create a budget it will allow you to focus on running your business and allow you to avoid constant interruptions from those wanting a piece of your budget. Your Budget Plan helps you understand the factor that will influence the development of your budget. Join Now!
When you create a budget it will allow you to focus on running your business and allow you to avoid constant interruptions from those wanting a piece of your budget. Your Budget Plan helps you understand the factor that will influence the development of your budget. Join Now!
2. Budgeting Firepower
Running Time: 5:55
If you have ever asked, “What’s the minimum I can invest in my advertising and still be effective?” you will benefit from Budgeting Firepower. You will understand the battle you are fighting and the need to bring the “maximum firepower” to the marketplace. Join Now!
If you have ever asked, “What’s the minimum I can invest in my advertising and still be effective?” you will benefit from Budgeting Firepower. You will understand the battle you are fighting and the need to bring the “maximum firepower” to the marketplace. Join Now!
6. Are You Winning?
1. Measurement
Running Time: 7:30
Wouldn’t you like to know if the money you are spending on your advertising is working for you? Measurement provides a way to understand if your advertising program is working for you. Join Now!
Wouldn’t you like to know if the money you are spending on your advertising is working for you? Measurement provides a way to understand if your advertising program is working for you. Join Now!
2. Expectations
Running Time: 7:25
It is important that you understand what your advertising can and cannot do. Your expectations, right or wrong, will influence the advertising decisions you make. Your expectations will influence the media you select, the budget you choose and your ability to understand if your advertising is working for you. Join Now!
It is important that you understand what your advertising can and cannot do. Your expectations, right or wrong, will influence the advertising decisions you make. Your expectations will influence the media you select, the budget you choose and your ability to understand if your advertising is working for you. Join Now!