Marketing Firepower | Value Story Discovery
You need to be able to share all of the “reasons why” and “benefits of” doing business with your company in order to convince any consumer to become a customer. Partner with us and we will uncover all of the important and perhaps hidden benefits of doing business with your company. What you may think is not a big deal, might be huge to the consumer. What you think everyone knows, they probably don’t. We use our expertise to discover the information consumers need and want to know and help you turn them into your customers.
”The first thing I want to accomplish (with my advertising) is get the Value Story for our law firm out to the public. To me, that’s as important as getting the client to come in…if you don’t go through that process (Value Story Discovery), you can get a false impression of why someone chooses you and what it is that they like about your service. The other thing that’s important, I think, is your Value Story could be constantly changing.”
–Fredd J. Haas, Fredd J. Haas Law Offices
“I’ve researched our audience and Marketing Firepower teaches you very well, through the Value Story, to really find who your customer is.”
– Dave Bonicatto, Director of Sales, Aqua Systems
"Each staff member filled out a Value Story Questionnaire and they all had a different answer for every question. I was very surprised at that. I was shocked when you sent me the summary (of the meeting.) I read through it and I thought, 'I didn't get any of that from that meeting we had. Was I there?' It was awesome!"
—Sandra Miller, Associated Hearing
Marketing Firepower will:
- Provide you with a short questionnaire to be completed individually by each member of your “Internal Marketing Team." (Your Internal Marketing Team will consist of those employees and team members of your choosing who have regular, direct contact with your customers. The more the better.)
- Schedule and conduct a 2-hour interview with you and your Internal Marketing Team to uncover the true customer benefits of your business.
- The interview will be recorded and transcribed.
- The transcription will be reviewed and highlighted by Marketing Firepower with a copy provided to you.
- You will receive a written summary of the interview with our recommendations on which benefits to focus on when promoting and marketing your business.
Businesses struggle with
“what to say." After your Value Story Discovery, you will know
exactly what to say in your advertising, on your website, in your brochures and when your sales people are selling or presenting information. You will have the ability to dominate your competition because consumers will know exactly why they should spend their money with you!
Investment: $1750.00.*
When you combine Value Story Discovery with Core Customer Interviews your investment is
only $3000.00.*
* You will automatically receive a 12 month Premium Partnership at no charge when you invest in Value Story Discovery.
“There is so much untapped potential in staff at companies. I’m amazed at how many times people don’t utilize the knowledge their staff has.”
– Gary Tharnish, Burton Tyrrell’s Flowers
“We have a new confidence level in how we have developed our commercials based on our Value Story. We have the same things that all of our competition has, but they don’t have the tools that we have to develop our Value Story.”
– Stan Mills, Mills Squeegee Fill Stations
