So how does a partnership with Marketing Firepower work and is it right for you?
Partner with Marketing Firepower if you are:
• Passionate about your business
• Confident that a consumer would be crazy to purchase your product or service from anyone else
• Committed to attracting and taking care of customers
• Realizing you might be too busy to handle “everything” within your company
Your partnership begins with a self-discovery process called the Value Story. Everyday you do special things for your customers. You often don’t share any of them through your marketing and advertising. We uncover details you don’t think are all that important. We help you realize that the smallest, most insignificant customer benefit, if not shared, does not exist in the mind of a prospective customer. That single customer benefit could be the difference in attracting new customers to your store, calling on the phone or logging on to your website.
We have over four decades of experience uncovering information that is valuable in the marketing and advertising of a business. A partnership with Marketing Firepower is your next step.
Marketing Firepower Jump Start
(when you need a push)
Marketing Firepower uncovers the information needed to ensure you say the right things, to the right people, in the right place, at the right time.
- We help you create your “Internal Marketing Team” and a detailed discovery interview is conducted. (You will realize the amazing benefits you offer which you are not sharing.)
- The interview is recorded and transcribed and painstakingly reviewed to create a detailed summary which we review with you. (Now we know what you should be saying.)
- All of your marketing and advertising is reviewed. We look at your website, brochures, mailings, media messages, yellow pages, etc. (If you are not saying the right things, no reason to keep saying them.)
- Your marketing and advertising investments are reviewed. We look to see where you are spending your money. (There are a million places to spend money but that does not mean they are right for your business.)
Marketing Firepower Solution
(when you need a bit more)
- You will receive all of the benefits of the Jump Start plan along with Marketing Firepower as your partner each and every month.
- As a Marketing Firepower Solution partner you will have unlimited contact with Marketing Firepower for all 12 months of the partnership.
- We will provide feedback, guidance and makes suggestions that will allow you to be more effective at attracting and keeping customers.
- We are here to ensure you keep your focus on your goal of more customers! (We are your advertising GPS!)
Marketing Firepower is also available to assist you with:
- Message creation
- Message production
- Core customer interviews (we call and talk to your customers for you)
- Email campaigns to current customers to stay connected
- Website review
- Web video production
- Website development
