Priceline and Consistency
For two weeks I’ve been thinking about a short weekend trip with my youngest son. I’m very last minute when it comes to planning get aways. I need to get a hotel room. I started thinking about it last week. I knew there was a company that used to advertise all the time but I have not seem them lately. The company had the Star Trek guy and the gal from Big Bang Theory. The name of the company was not coming to mind.
I thought surely I’d see or hear their ad soon. Never did. Kept thinking. Kept not remembering. It finally came to me this morning….Priceline. That’s the one I was trying so hard to recall. Here I’ve seen this commercial hundreds of times but I could not recall the name of the company when I wanted to use the company.
Lesson for advertisers? Do not ever allow yourself to get to the point where you believe that “everyone knows who we are” or “everyone will connect with us when they need us”. They won’t! They will FORGET YOU if you let them.
However, you don’t have to let them. Simply be consistent to your most profitable audience and they will use your service or buy your product. If you are having challenges on how to be consistent with a message that impacts your customers, contact me, it’s what we do.