I always wondered what it meant, “Ignorance is bliss.” As I grew up, I came to realize exactly what it meant. There are many times our lives would be much simpler if we didn’t know some of the things we know. But, it’s also dangerous, that thing called ignorance.
Let’s talk about your small business. You have put so much into its success, even though you knew the majority of small businesses fail, or did you? Perhaps ignorance at that stage was a good thing. So let’s get even more specific. Let’s talk about your advertising. Ignorance in this area can be dangerous and expensive. You could be walking in a minefield and not even realize it.
I’ve seen so many businesses put effort and money into their opening. Employees were hired, product in place, customer service schedules set. They are ready to go. Unfortunately they forgot about one thing…the customer. Nothing else matters if you don’t have customers. Why do so many of us imagine that the customer will simply appear out of no where? Continue Reading
