If you knew how little others thought about you…you wouldn’t worry so much about what others think about you.
Related to our daily lives, the title is a good lesson in life. However, in relationship to your small business it should read…”If you knew how little others thought about you…you should worry.”
Clients over the years have told me how they located their business in a mall because of the tremendous traffic that would walk by. That’s what happened. The traffic walked right by.
Clients have told me how they had a prime location on a busy street because there were so many people driving by everyday. That’s what happened. The vehicles drove by right by.
The consumer is not thinking about you right now. They have a lot of things going on in their lives. It is your responsibility to not simply exist. It is your responsibility to grab that customer by the shoulders, look them in the eye and tell them exactly why they will benefit from doing business with you. If you don’t, who will?
Effective advertising is how you do this. If you don’t know what effective advertising is, give us a call or write an email. We’ll talk with you. We’ll work with you. We’ll help you make sure that your message is a message that will have an impact on the consumer. We’ll help you make sure that consumers won’t simply walk or drive by your business each and every day. We’ll help you understand what you can do to get them to stop. We’ll show you how you can get them to want to spend their money with you.
If others are not thinking about you, Marketing Firepower will help you change that.
Jeff is President of Marketing Firepower and an experienced marketing professional. He has helped many business become successful through the effective use of advertising.
