There is not a business owner out there that does not want to know if the money they are investing in advertising is working or not. So what do they do to find out? Many will ask that infamous question, “How did you hear about us?”. I hate to break it to you but most of us don’t remember where we heard about a business. Aren’t you happy that we are simply there to buy something? The other common solution by small business is the infamous coupon. We rationalize that if the coupon comes back, our advertising is working. Really? All that worked was the offer. We just spent money to give someone a discount for our product or service. And let’s think like a consumer. Once we receive a product or service at a set price, have we not just created a value in our mind? Why would be come back at a later date and pay full price? You can judge if your advertising is working. You can create an ROI for your investment. Come back in a few days and I’ll share with you how. If you want to know right away, give me a call (402) 817-4864 or send me an email to firstname.lastname@example.org.